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Discover 'The Startup Story' Reviews from Bookstores


United States


The "strong dose of madness" that every entrepreneur needs

Martin Warner has done a fantastic job capturing the wildly optimistic atmosphere engendered by the start-ups (and the entrepreneurs who founded them) that colored the second decade of the 21st century. Unlike many authors who accidentally or intentionally capture an era’s zeitgeist, however, Warner’s writing is refreshingly unpretentious. His wry accounts of his successes and slip-ups are anything but self-valorizing: there’s no myth or mystery that he’s trying to create here. Indeed, Warner writes that his book “is anything but a how-to manual. If anything, it’s a how-not-to.” Over the space of a few hundred pages, he comes across as the kind of guy you could accidentally find yourself listening to for six hours at a bar and leaving with a head swimming with ideas.

Warner is clearly talented in the slightly cyclothymic way that a very small number of CEOs and founders are: beyond the ability to see numbers and the bottom line, it’s clear that Warner’s real talent is for spotting opportunities and possibilities. While Warner certainly could’ve – and did, for a while – leverage both of these talents in investment banking (he’d probably have better liked finance if he had joined the buyside, but I digress), his heart and temperament are that of an entrepreneur, which partly explains how a friend’s gift of a 3-D printed pink whistle inspired him to co-found botObjects – his 3-D printer company – which he then sold for $50 million dollars less than a year and a half later.

There are no idiotic business platitudes here; no tedious self-important Business Truths. Instead, Warner embraces the “mad overconfidence” required for any entrepreneurial endeavor, and prescribes a “sense of realism” balanced in his case with a “strong dose of madness, sky-high optimism, and a couple of Cuban cigars” (he has since quit smoking, but his affection for Habanos is evident throughout the book). That said, if you’re hoping for a start-up version of the Wolf of Wall Street, you won’t find one here: Warner and his colleagues simply didn’t have the time for those kind of jejune shenanigans. There are, however, private jets, various intrigues, New York City stories, and surprisingly interesting explanations of the various aspects of 3-D printing (and now I want one). As a start-up survivor and entrepreneur currently fighting the current (and critics, skeptics, and lack of capital), Warner’s chronicle of his ups and downs as he navigates the seas of uncertainty is as inspiring as it is bracing: a rare example of a book on entrepreneurship that doesn’t come across as crass self-marketing or glorify “the hustle” mindset. More than anything, The Startup Story is exactly that: a story told by an inventor and entrepreneur who also turns out to be an unexpectedly adroit and compelling storyteller.


United States

Barnes & Noble

Great Read! Couldn't Put It Down

I had heard about Martin's triumph in the 3D printing world but this book really delves into the nitty gritty of the amazing, unbelievable story. I found this book funny, inspiring and gripping.

It has great insight into how to make it BIG in the entrepreneurial world (at times by the skin of your teeth). This is more than just a business book, it's a personal tale of how a couple of guys developed a great product.

Really great read! Perfect for aspiring entrepreneurs as well as people who love a good true story.


United States

Barnes & Noble

Amazing Insight Into Real Entrepreneurship

After finishing this book, I now recommend it to most people I know. I've never read something so immersive and relatable coming from the business world. Warner does well to appeal to all audiences by talking us through his experiences with elements of humour and charm. Reading this amazing story you can't help but feel a part of the team and rolling with the punches as they did during the journey to success. For those learning the ropes to the REAL world of business, this is what should be on your reading list.


United States

Barnes & Noble

A Captivating Dive Into The Startup World

The Startup Story is a riveting memoir that takes you on a wild journey through the highs and lows of building a tech company from scratch. Martin Warner's narrative is infused with humor and an educator's perspective, making it a unique and enlightening read. It's like a backstage pass to the chaotic yet rewarding world of startups, and it offers a wealth of entrepreneurial wisdom. If you're looking for an electrifying tale of success and lessons learned, this book is a must-read.


United States

Barnes & Noble

A Thrilling Entrepreneurial Odyssey 

The Startup Story is an electrifying tale of entrepreneurial audacity, humor, and triumph. Martin Warner’s journey from idea to a $50 million exit is a rollercoaster ride through the tech startup universe. This book reads like a thrilling novel but delivers invaluable entrepreneurial insights at every turn. A must-read for anyone seeking inspiration and wisdom in the world of business.

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